Customization Drives Loyalty?
Video games often let you customize your in-game character. This may enable bonding with it and, in turn, increase your
Esports Organizations: Raising And Spending Money
CHRISTIAN | MAY 03, 2026
How does esports organizations raise money, and what do they spend it on? This research article
Movie Stars In Video Games: A Success
Stars such as Keanu Reeves, Kevin Spacey, and Liam Neeson are increasingly incorporated into video games (e.g., Cyberpunk 2077,
From Watchers to Players: How Streamers Inspire Gamers to Join In
CHRISTIAN | MARCH 29, 2026
Livestreaming video games is a big part of the gaming community. Some of the viewers will
Loot Boxes—Emotions, And Why We Buy
CHRISTIAN | MARCH 22, 2026
Purchasing loot boxes does not only have an effect on your bank account but also on
Power Play: How China Uses Video Games to Shape Global Perception
CHRISTIAN | MARCH 15, 2026
Under China's Digital Silk Road project, video games have become a tool to transport
Dirty Money, Skins, And Gambling: Money Laundering In Video Games
CHRISTIAN | MARCH 08, 2026
For thousands of years, criminals have needed to inject money from illegal activities into the economy.
Let's Get Creative–How Video Games May Foster Creativity
CHRISTIAN | JANUARY 25, 2026
Studies have shown that video games can have many negative outcomes. However, there are also positive
Play, Watch, Drink: How Esports Advertising Shapes Gamer Habits
CHRISTIAN | JANUARY 19, 2026
The gaming and esports audience has grown massively in the past decades, presenting an attractive opportunity
Navigating the Risks and Rewards of Playing Multiplayer Games
CHRISTIAN | JANUARY 11, 2026
Multiplayer games are the most widely played genre of gaming. The study we're looking
